About Us

We Built the Tool We
Wished Existed

GEO Checker is a free, no-signup tool for checking and improving your website's visibility in AI-powered search engines. Here's why we built it and how it works.

Our Mission

Making AI Search
Visibility Accessible to Everyone

AI search engines are changing how people find information online. ChatGPT, Perplexity, and Google AI Overviews now answer millions of questions every day — and the websites they cite get enormous visibility. But most website owners have no idea how visible they are in these answers, or what to do about it.

We built GEO Checker because every website owner deserves to understand their AI search visibility — not just large companies with dedicated SEO teams and expensive tools. Free, instant, no account needed.

GEO is a new discipline and it's moving fast. Our scoring methodology is built on publicly confirmed signals from Google, Perplexity, and independent AI search research — and we update it as the field evolves.

40+
GEO signals checked across every analysis
4
Scoring categories covering every major AI ranking factor
Free
Always. No account, no credit card, no limits
10s
Average time to get a full scored report on any site
How We Score

The GEO Scoring Methodology

Your GEO score is out of 100, split equally across four categories. Each category checks specific signals based on what AI search engines publicly confirm they evaluate when deciding which sources to cite.

Structured Data

We check for JSON-LD schema markup including FAQPage, Article, Organization, Person, BreadcrumbList, HowTo, and Review types. Schema is the most direct signal you can give an AI engine about your content.

25 points

Content Quality

We analyze word count, heading structure (H1, H2, H3 depth), FAQ content presence, definition patterns, lists, and tables. AI engines favor comprehensive, well-structured content with direct answers.

25 points

E-E-A-T & Authority

We check for author presence, publication and modification dates, citation count, external link signals, and Person schema. E-E-A-T signals tell AI engines your content is trustworthy and expert-backed.

25 points

Technical & Discovery

We verify HTTPS, indexability, meta description quality, Open Graph image, canonical tag, viewport meta, language attribute, image alt text coverage, sitemap, and Twitter Card. These ensure AI engines can find and trust your site.

25 points
Transparency

Every Signal We Check

We believe in full transparency. Here are all 40+ signals GEO Checker analyzes on every report.

Structured Data (25 pts)

  • JSON-LD blocks present (+8)
  • FAQPage schema (+5)
  • HowTo schema (+3)
  • Article / BlogPosting schema (+3)
  • Organization schema (+2)
  • BreadcrumbList schema (+2)
  • Review / AggregateRating schema (+2)

Content Quality (25 pts)

  • Word count 600+ (+6) or 300+ (+3)
  • Single clear H1 tag (+4)
  • Multiple H2 tags (+3)
  • H3 heading depth (+2)
  • FAQ content on page (+4)
  • Definition patterns present (+3)
  • Lists or bullet points (+2)
  • Tables present (+1)

E-E-A-T & Authority (25 pts)

  • Named author present (+6)
  • datePublished in schema (+4)
  • dateModified in schema (+3)
  • 3+ citations / cite tags (+4)
  • 5+ external links (+3)
  • Person schema present (+3)
  • Review schema (+2)

Technical & Discovery (25 pts)

  • HTTPS enabled (+5)
  • Page is indexable (+3)
  • Meta description 50+ chars (+4)
  • Open Graph image set (+3)
  • Canonical tag present (+2)
  • Viewport meta tag (+2)
  • Language attribute set (+2)
  • 80%+ image alt coverage (+2)
  • Sitemap detected (+1)
  • Twitter Card meta (+1)
Our Principles

What We Stand For

01

Free, Always

GEO visibility should not be a paid privilege. Our tool is and will remain free — no account walls, no feature tiers. We sustain it through non-intrusive advertising.

02

Transparent Scoring

We publish every signal we check and how many points each one carries. No black-box scores. You always know exactly what you need to improve and why it matters.

03

Actionable Results

A score alone is useless. Every report includes a prioritized improvement plan — high, medium, and low impact — so you know exactly what to do first to get the biggest GEO gains.

04

Privacy First

We analyze publicly available HTML. We do not store the URLs you submit or the results we generate. No tracking beyond basic anonymous usage analytics.

05

Kept Up to Date

AI search is evolving fast. We monitor changes from Google, Perplexity, and AI search research to keep our scoring methodology aligned with what actually drives citations today.

06

Built for Real Websites

We built this for independent website owners, bloggers, and small businesses — not enterprise SEO teams with six-figure tool budgets. The language, design, and recommendations reflect that.

See Where Your Site Stands

Run a free GEO analysis and get a prioritized fix list in under 10 seconds. No signup required.

Analyze My Site Free →